LEAPING BUNNY
2025 Addy Award winning PSA campaign
A public service concept campaign for Leaping Bunny, an organization devoted to speaking out against animal testing, especially in the cosmetic industry.
DIRECTION 1
An illustrated campaign fusing popular testing animals with common lab equipment: bunny/microscope, hamster/centrifuge, guinea pig/rotator.
DIRECTION 2
A campaign using Photoshop to mimic an editorial cosmetic advertisement, the goal being to draw people in with the high fashion appearance while having dark undertones.
